Why use a WordPress website design instead of another platform in 2020?
If you are building a professional website, WordPress is the best website building platform for your business. There are a number of website building platforms on the market. More are introduced every year.
The Top 4 Reasons to Choose WordPress Website Design for your Professional Website
With all of these choices available, it can be daunting for the small or medium sized business owner to know which platform to choose. Among the choices, WordPress is the best option for a website building platform in 2020 for these four reasons:
- WordPress provides SEO capability
- WordPress is open Source Software
- WordPress is transferable
- WordPress is expandable and flexible
1. WordPress Provides SEO Capability
The WordPress platform provides automatic SEO capabilities because it automatically generates title tags and meta descriptions for your website’s pages and posts. Meta descriptions are those short introductions that appear after the title tag in the results of Google, Bing, and Yahoo.
Title tags and meta descriptions alert search engines of your website’s existence, which is key to ranking higher. As mentioned in a WP Beginner article, “… WordPress sites tend to rank higher than others in search engines.” Further, adding meta descriptions dramatically increases clicks and provides valuable information. Build a new website on WordPress s with a website designing agency will include these SEO best practices.
For more advanced SEO functions, professional web design agencies often add the Yoast SEO plugin. One of the great features of Yoast SEO is the ability to perform a checklist on your page or post’s SEO performance for a targeted keyword. For instance, Yoast SEO analyzes keyword density, optimal keyword placement, title suggestions and more. Billed as an “SEO Checklist” Yoast SEO plugin is a must-have for small and medium sized businesses looking to score top rankings in Montreal.
Some other SEO plugins for WordPress are the following:
2. WordPress is Open Source Software
WordPress is an open source platform, which offers certain advantages over proprietary platforms. Open source software is accessible to anyone for modification and enhancement. Thus, the main advantage of WordPress website design’s open source architecture is freedom.
Businesses that use open-source are free to use professional web designers or alternate hosting services rather than being limited in choice to their initial developers or host. With proprietary building platforms like Shopify, you likely must hire a specialized developer in order to build or modify your business website.
Another main advantage is having a large pool of designers that can help with updating a website built with WordPress since nearly 32% of all sites use and are familiar with the software. WordPress’s open source platform is part of the reason why the web building platform is so popular among developers and third-party programmers.
3. WordPress is Transferable
Consistent with being an open-source platform, a website built with WordPress offers unmatched ability to transfer your professional website to another hosting service. Unlike proprietary website platforms like Wix, Shopify, and Squarespace, you have the ability to move your WordPress website to another hosting service with the click of a button in most cases. With the platforms mentioned above, you are limited to the hosting services used on those particular platforms instead of being free to choose another of your particular liking and budget. Being transferable allows professional web design agencies to advise their clients of the optimum hosting options.
More importantly, with the proprietary platforms, you do not own your website. Rather, you are only able to use, modify and maintain your company’s website if you pay the fees. When you cease payment of those fees, all of your pages and posts are either lost or held by the proprietary platforms. Consequently, if the host’s fees increase to an unreasonable level, your website is held hostage.
4. WordPress is Expandable and Flexible
Finally, one of the top reasons to use WordPress is because of its ability to expand. By having the option to choose from over 20,000 different plugins and themes, WordPress can be a jack-of-all-trades. If you need to add eCommerce to your website, WordPress can be easily altered to add that functionality. If you would like to add a blogging section to your website, WordPress is the best blogging platform and content management system available.
As a small or medium sized business owner, you know that being flexible and responsive to new opportunities are paramount. Suppose you are an online newspaper that finds readers wanting to buy t-shirts or hats with your logo. Having an online portal for selling such items could add additional revenue.
Or maybe your customers are seeking a membership section on your website where they can rave about your products or services. A WordPress membership plugin can satisfy those customers urges quickly and painlessly all while adding value to your business.
WordPress’s ability to expand and provide flexibility allows you to seize those new avenues for revenue or exposure in the marketplace.
The four reasons above are the top factors in deciding to use WordPress for building your professional website. Along with these reasons, Kinsta introduces a host of additional reasons for using WordPress in 2020. Among those additional reasons are the following: everyone else is using WordPress, it’s easy to learn and has a huge community, the blogging is the best in the business, and WordPress supports numerous media types.
Thus, if you are considering to build your professional website with WordPress, you should definitely contact one of our digital marketing experts to get more information.