Here is a useful glossary of digital marketing terms you need to know when dealing with your web agency!
Search Engine Marketing & Paid Media Glossary
Google Ads (formerly Google AdWords) – (Most popular search engine marketing platform in the world)
Google Ads refers to the diverse advertising platform owned by Google. It is still (incorrectly) referred to as Google AdWords by many. Google Ads is what allows an advertiser to potentially have their ads seen before results in the organic section of a page for a specific keyword.
Remarketing (Retargeting) – (Commonly used when discussing off-page SEO)
It is an important optimization strategy in web marketing that can influence the positioning of a web page on search engine ranking page (SERP’s). Backlinks refer to a link from site A that points to a page on site B.
Click through rate (CTR) – (Commonly used when discussing search engine marketing)
This is another website traffic analysis related used when discussing search engine marketing. The ratio is determinate by the number of clicks compared to the number of views of an online advertisement. The result will be established as a percentage.
Cost per click (CPC) – (Commonly used term when discussing search engine marketing)
As the name suggests, cost per click (CPC) describes the method which an advertiser (who places an online advertisement) will pay for a click on a said site. This term is closely related to pay per click (PPC) which describes the payment method used by certain online marketing platforms. The advertiser can determine in advance the maximum bid he is ready to pay for a keyword.
Impression – (Commonly used in discussing search engine marketing, search engine optimization and social media marketing)
An impression is the measurement of how many times your ad is shown.
Search Engine Advertising (SEA) – (Commonly used term when discussing search engine marketing)
Through paid advertisements controlled by search engines, the results are displayed before the natural results on the SERP.
Landing page – (Commonly used when discussing search engine marketing & search engine optimization)
A landing page is the first page a website visitor arrives at following a click on a link in a paid advertisement, organic listing or social media post. Landing pages are often conceived to convert clients into taking a desired (and measurable) action.