Digital Marketing FAQs

Top questions frequently asked by our customers
WebCie / Digital Marketing FAQs

Digital Marketing FAQs

Top questions frequently asked related by our customers

1. What services do you offer?

Here is a summary of digital marketing services offered by our web agency:

2. How much do your web marketing services cost?

This is likely the most common question we receive.

Several agencies have chosen not to display their rates online and we respect their choice. For our part, transparency and fairness remains a core value at WebCie.

For this reason, we decided to show our pricing grid based on each service offered. Please note that we also offer packages for small businesses that want custom plans or what we call hybrid services. We are aware of the realities of small and medium-sized businesses and it is for this reason that our packages will add value to your companies digital marketing presence online.

See our rates here

3. Why is paid search useful for my business?

First of all, you should know that web marketing is a competitive sector, particularly with regards to the local business market. Your advertising campaigns should be done by a professional. It’s better to intelligently invest with proven strategies and experience then to run the risk of attempting to “wing it” on your own to later find a said campaign has not proven useful.

Traditional marketing can be expensive, and it can be difficult to calculate its real impact. For example, a billboard on the highway cannot establish the exact number of people who saw the advertisement. However, your online ads are measured by key performance indicators like CTR.

4. Why should I consider a long-term SEO strategy?

SEO (also called search engine optimization) is comprised of two main fields of focus. The first being on-page optimization (which takes into account everything that will be done on each page of a website to be optimized) and off-page optimization (which takes into account everything that will be done off of the website to influence a sites notoriety and influence. The goal of SEO is to help increase the visibility of a website in a search engine vis a vis a said set of keywords (or phrases) within a specific, pre-determined geographic area.

Many people mistakenly believe they can do SEO by themselves. Although completely possible, it is wise to be cautious when embarking on an SEO campaign on one’s own. The main reason for this is there is a significantly large time cost investment required to do all things properly that many people often underestimate.

Additionally, there is an abundance of dated information across the internet that if applied can negatively affect the desired outcome, essentially worsening a perfectly good starting point position of a site.
Many updates are made by search engines during the year. Like in any trade web marketing professionals have to stay abreast of any and all changes on an almost day by day basis.

Well executed, SEO techniques and strategies will provide added visibility for your website. Our team meets weekly to coordinate the efforts of our work in order to promote specifically targeted keywords for your business sector to help your site reach the top of Google, Bing, DuckDuckgo, etc.

5. How can WebCie help better position our website on top search results of Google?

As mentioned above, your website will contain pages that search engines and users deem relevant for their research. To do this, the content of existing pages should be reviewed and optimized. At the request of the client, we can also design new pages promoting new products or services.

A keyword research will guide our work towards its positioning success. Our copywriters will do everything in their power to offer original, without mistakes content (in English and French). We will finish our page optimization work by creating relevant inbound and outbound links to your website content.

6. In what ways will the addition of quality links influence the performance of my site in Google?

To make your site more credible in the eyes of Google and internet users, the strategy of inbound and outbound links influences your positioning. This optimization technique will influence not only your “on-page SEO,” but also the “off-page SEO.” There are a ton of backlinks on the web, but their influence and authority aren’t equal.

The importance of being accompanied by this process will allow you to have quality links instead of what search engines consider as” toxic “links. However, our team believes in medium- and long-term investments. The results may change from one quarter to another. This is why we meet with our clients as needed to explain the results.

7. Why is it essential to mix your social media management between internal & external resources like WebCie?

Several answers follow from this topical question. Nowadays, most employees have smartphones and can take pictures with them. Better still, millennials communicate and use social media like Facebook and Instagram every day. They are so skillful that it is easy to deduce they can do the task of publishing photos.

The work of a community manager is not limited to sharing photos. This one does research to be up to date on current trends in social media. It assesses the subscribers of your platforms for better understanding and adjusts its publications towards authentic content. It seeks to interact with them and thus create a climate of trust to improve your business image. Responding to dissatisfied customers is part of their daily task and it must act quickly to prevent things from getting worse.

8. How long does it take to create a website & optimize it?

It is difficult to determine a specific time for your website design. It is better to meet a specialist who will assess your needs and can then give you an estimate of time. In general, most of our customers opt for a standard formula that includes a home page, a service or product page, an about us page and a contact page.

For a small site of three pages where we take care of 90% of the content, it can take one week to build a unilingual site. However, it can take two months to design a bilingual (French-English) website with a lot of content customization.
For the optimization of your site web in search engines, we set ourselves a period of six months of evaluation based on keywords provided by the customer. In addition, the recognition of pages indexed by search engines can take one hour as several weeks!

9. Do you offer website re-build services?

Sometimes a customer is not satisfied with the performance of its current website. During a meeting, we will analyze the current performance data. You can also get a free audit online to assess the performance of your website.

Thereafter, we will communicate to the client, a list of recommendations for his website refurbish. A submission will be sent to him or her at the end of the process to go ahead with changes to their site. Once accepted, we can proceed to redesign work. You should know it is possible to do a quality work without necessarily erased work done beforehand. Adjustments can help correct the situation.

10. Where to find a web agency in Montreal?

If you are on this page…you found one!

WebCie is a growing web agency in Montreal. Since 2016, it has offered various web marketing services to several SMEs in Quebec. You can consult our portfolio to see some examples of our work. Each challenge is for us a way to find solutions to the reality of entrepreneurs.

To choose a web agency in Montreal, you need to ask yourself several questions for best fitting of your needs. Do I have to sign a contract? How often can I contact the agency? Can I receive a performance report? Etc. To communicate with us, please fill the contact form at the bottom of this page. One of our web marketing professionals will respond to you within one business day.

Still have questions? Call 514-394-7855 or write to us for more information. We look forward to hearing from you!
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