4. Why should I consider a long-term SEO strategy?
SEO (also called search engine optimization) is comprised of two main fields of focus. The first being on-page optimization (which takes into account everything that will be done on each page of a website to be optimized) and off-page optimization (which takes into account everything that will be done off of the website to influence a sites notoriety and influence. The goal of SEO is to help increase the visibility of a website in a search engine vis a vis a said set of keywords (or phrases) within a specific, pre-determined geographic area.
Many people mistakenly believe they can do SEO by themselves. Although completely possible, it is wise to be cautious when embarking on an SEO campaign on one’s own. The main reason for this is there is a significantly large time cost investment required to do all things properly that many people often underestimate.
Additionally, there is an abundance of dated information across the internet that if applied can negatively affect the desired outcome, essentially worsening a perfectly good starting point position of a site.
Many updates are made by search engines during the year. Like in any trade web marketing professionals have to stay abreast of any and all changes on an almost day by day basis.
Well executed, SEO techniques and strategies will provide added visibility for your website. Our team meets weekly to coordinate the efforts of our work in order to promote specifically targeted keywords for your business sector to help your site reach the top of Google, Bing, DuckDuckgo, etc.