Question…what is local SEO anyway?
Simply put, local SEO is the process of assuring that a website has firstly been optimized with content specific to the local neighborhood it wishes to cater to AND the process of assuring that all local directories and citations are being leveraged to properly assure that a company’s name, address and phone number are properly listed across the internet.
People unknowingly take advantage of local SEO every day when doing various searches that have very local intent behind them. When a Google user searches for a restaurant, a hotel, a bakery, or a gallery, for example, he expects to see Google display a list of businesses that most satisfactorily answer their question or query. The results displayed on a search engine ranking page (or SERP) “should” show results that contain; terms the person used in their search, local companies that have mention of certain words in their online reviews, but also simply companies that in proximity of the searchers device.
Local (or proximity) SEO is an integral part of organic SEO. Local SEO services play a major role in improving your visibility on the “local” internet and are particularly concerned primarily with how visibility will be on Google’s local search engine, Google Maps and specifically the area of Google commonly referred to as the “snack pack”.
By building local SEO, you multiply your chances of appearing for a good number of queries related to your industry in a very close and well-defined geographic area that is in close proximity to your business place. The focus of this particular strand of SEO service centers around helping people “Research Online, Purchase Offline” (or ROPO).