What is a good bounce rate and why you should care.
WebCie is a Montreal digital marketing agency that provide online services to local businesses looking to expand their local presence.
What Is a Good Bounce Rate?
Bounce rate referee to an element of Google Analytics data. It is the percentage of single-page sessions by visitors. It is the percentage of people who see one page before bouncing off your website. Also, this metric is essential for webmasters to help evaluate site performance and audience response. The average bounce rate of websites is in the range of 26 to 70 percent, with an overall average of 45 percent.
Simply put, the lower your bounce rate, usually the better. Traffic stats define website popularity and engagement. This information is useful to site owners to gauge success and it can be sold to advertisers. Generally, website bounce rate of 90 means most single-page visitors do not find your site useful or interesting… With some exceptions.
A high bounce rate can be due to various issues, such as:
- slow loading site or content that does not meet user expectations.
- it may also be due to a confusing landing pages with unclear navigation and functionality.
In order to decrease an alarming bounce rate, you need to study content marketing techniques or outsource to an expert digital marketer.
Why Should You Care?
You should care about achieving a good bounce rate since it’s one of the main metrics that indicates site performance. Together, low traffic and high bounce rate define a failing website. If you’re going to be running Google Ads campaigns or be investing in SEO services then it is a good idea to try to maximize your return from these services. Otherwise, your investment can be a colossal waste of time and money. When making money is the goal, you definitely want customers spending more time on your site.
Doing a study for your website bounce rate will help you evaluate your site’s appearance, content and functionality. Besides the fact it probably means your site isn’t making much income. One of the problems with a high bounce rate is that others can look it up in public traffic measuring platforms. That’s not good if your business model is based on advertising. While not every advertiser researches this data, the ones who spend big money to reach certain target audiences likely want to know how active your site is.[/vc_column_text]
Other Factors to Consider
There are multiple reasons why visitors “bounce” to other websites after visiting just one page. Not all of these reasons are negative, such as if they click an outbound link to one of your other web properties. Another reason might be the visitor sees your page and then leaves their computer for awhile as the session times out.
Dictionaries and non-ecommerce sites often naturally have higher bounce rates if they are used to collect specific information quickly.
Blogs often have a 65 percent or higher bounce rate since they attract data miners that leave after collecting the data they want.
Customer support pages also have higher bounce rates, so it’s important to take types of web pages into consideration. Google Analytics experts say figures above 35 percent are cause for concern, while numbers above 50 percent can be problematic. Ironically, a low rate of 20 or below is a red flag that your analytics don’t work properly.
How to Decrease Bounce Rate
The best way to decrease bounce rate is to review digital marketing fundamentals and use A/B testing, which is comparing effects of two different pages using different techniques. Better targeted content can also increase bounce rate.
Other key factors to analyze include site design, web content, SEO and number of pages.
Remember your website is the first impression a new potential client will see of your business. Your image is important. Working with WebCie to help craft the perfect image is a profitable venture for the development of your image. If your curious to see how we can help, call for a free consultation.
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