Five tips for successful SEO in 2019

Betting on great content as the main basis of a good SEO campaign is smart thinking.

If it reads well and is easily shareable then it can help get your page a lot of SEO points which we’ll cover in an upcoming blog post. That said, if we agree that your content is the most important part of every page on your site (and it is!) then, you’ll want to give it as much of a boost to make sure that out of the gates it has the best chances of appealing to Google’s search algorithm as a valid and authoritative web page covering a matter.

Great on-page SEO can really help a page soar! In order to assure that this is done right.

Take care of optimizing all of the elements that make up good on-page SEO work, namely:

• Leveraging SEO friendly URL’s
• Nailing your web pages title
• Including optimized media (make sure it is optimized in terms of size so as not to slow down the loading time of your page)
• Include references to other pages on the subject matter or outbound links
• Make sure to include your keyword in the first paragraph of your page
• Use an H1 that clearly states what the page is about
• Again, consider the speed or loading time…you want it fast!
• Add descriptive words (like 2019) that give the page pertinence to the page. We added 2019 in this article to make it more substantial to someone searching for a recent article on tips for successful SEO in 2019
• Although not an absolute on-page SEO element or facto, adding social sharing options is key in 2019 and will be in 2020
• Elaborate your content, break down and get long winded! A short page that is concise is not as good as a longer page that is twice as concise!

Again, doing all of the above (torturous as it is!) will help you be sure that your webpage is properly structured to help Google identify your page as being valuable vis-a-vis a query that a person has made for the phrase you desire to rank your page for. Hence increasing the position of your site in the search results or search engine ranking page (SERP).

If at the on-page SEO level of the page, your website leaves a lot to be desired. . . it will pretty much be equivalent to wasting your time, energy, money and all the great content that you actually had that was worthwhile sharing!

Want to start getting proficient at optimizing the SEO on the page of every page on your site? A good place to start would be to dive in to SEO by reading, applying and learning to use things like Google’s search engine optimization guide, Moz’s super set of articles and subscribing to Search Engine Lands blog to stay abreast of everything that is SEO (WARNING: This will require a lot of hours of SEO geekhood…but it is fun & well worth it if you want to see your pages high up on Google!).

Note: When some people talk SEO, there is often a general agreement that you will need to get thousands other pages around the web or inbound links pointing to your page or site. This simply is not always the case. In the case of a niche market or smaller market like a smaller city or neighbourhood, there are many times that doing a great job of writing strong technically sound optimized pages will get the site ranked high.

There are other situations, that the terms you are hoping to rank for is so incredibly competitive, that yes, for sure, it would help if you had a ton of links pointing to your pages or site. Inbound links, particularly if they are from a good website will absolutely help your websites visibility.

It seems that many agree that a website with a good user experience or engagement tends to have better positioning in Google than a website with a poor user experience. People land on a page, Google perceives they seem to appreciate, enjoy or find what they are looking for and as such Google takes notice. Think of the opposite, people landing on a page, quickly leaving or “bouncing” off of the page almost as soon as they came…Google likely notices.

Why? If Google wants to serve people the best experience possible, then it stands to reason that they want to present the best material they have parsed on that subject from around the web. Part of Google’s ability to verify if they are serving up good information tho their user base is identifying the difference between how people engage with one type of page versus another.

Google analytics is not only for the user. It is not an invention; Google itself has repeatedly stated that it considers the user’s behaviour on a website. What the user does or doesn’t do is a positioning factor.

How can you improve the user behaviour on your website?

Here are even more tips that will help improve user interaction with your content:

• Always try to answer the user’s search intention
• Create text that is pleasant to read
• Add visuals to your articles
• Make use of an explainer video
• Hypertext links to other articles on your website that provide more info. . .

In case you did not know it, the click-through rate (CTR) is the percentage of clicks, a page receives on the number of times it is displayed in a search.

It is logical to think that the higher you are in the positions for a search, the more clicks your results will receive and consequently the more visits you will have.

But think for a moment, what would happen if, for example, the fourth result received more clicks than the third?

It has become clear that by increasing the CTR of a result, Google interprets it as a positive and relevant signal to users; for this reason, Google can reward the site or page by increasing its position in the search engine results page.

Now, you might be asking yourself the following question:

How can I improve the “CTR” results for a search?

The clear and obvious answer is to improve the “CTR,” you need to optimize the titles and meta descriptions of your website (after all, that’s what Google displays in the search engine results!).

To create good text in your titles and meta descriptions, it is essential that you perfect your promotional writing skills to attract readers attention.

Another recently seen tactic is to use icons and emoticons in titles and meta descriptions. The goal? Try try to make the titles and descriptions of your pages more attractive 🤩 than those of the competition to increase the likelihood of clicks on your bottom line. ➡️ 🔥 Get it 🔥 ⬅️.

Although not an on-page SEO factor per se… you can also bet that your local SEO efforts if you are a brick and mortar company will be improved if you focus on delivering a super user experience.

The inbound links from other prominent sites that your website receives are, and they likely always will be, a ranking factor in Google.

Seemingly ages ago, the strategy of getting links pointing to your site was simple. In 2012 a lot changed with the arrival of Google Penguin (the algorithm created to detect and penalize sites that tried to manipulate their positioning) by creating automatic links and low quality links.

Today, the story is different, the quality of the link that a site receives is much more important than the total quantity of links.

It is much more important and useful to try to get a quality link that is generated from a similarly themed authoritative website (which can possibly even bring in good traffic) than too many randomly created links that have no similar theme with your site.

A good strategy is to strengthen relationships with other webmasters of sites like yours and to try to generate possible collaborations organically that possibly generate benefits for both parties involved.

The loading speed of your website is an Uber important factor in web positioning.

Another reason to consider this factor along with your on-page SEO is that the loading speed of a web page is closely related to the user experience.

According to a Pingdom study, there is a close relationship between the loading time of a website and the percentage of users bouncing.

To give you an idea of the importance, a website that loads in 3 seconds has an average bounce rate of 11%. While a website that loads in 5 seconds (just 2 seconds later) has a rate average rebound of 38%, more than triple the previous one!

To improve the speed of your website, it is essential to have a hosting service with the appropriate speed settings to return the content of your website as quickly as possible. It is also important to optimize your website media by trying not to load too large files, reducing the number of queries on the server, also reducing the size of CSS and JavaScript files.

Clearly, the better we answer users’ questions and more importantly, if our content is quality and well optimized, the higher the chance we will have at better ranking thus improve our SEO in Google.

Agree? Disagree? Write us and let us know your thoughts on how this article fared in providing five tips for successful SEO in 2019.

We’ve provided links to many sources cited in this article…eacj of those pages is well worth becoming familiar with if your intent is to improve your SEO.