Social Media Advertising Agency

The first results of an online advertising campaign can appear in just a few days, since your ads are displayed as soon as the campaign is activated. However, a Facebook advertising agency such as WebCie recommends waiting at least one full month of data before judging the actual performance of the campaign. This period represents the time needed to evaluate the performance of the message, the effectiveness of the content, the cost per click, and to refine the target audiences. After the first month, it is possible to have a clear and realistic picture of consumer interest and key performance indicators, which then allows you to maximize your return on investment.

Content marketing is a marketing strategy based on creating interesting and relevant content for your company’s target audience. Its goal is to get your audience to perceive your company as a relevant source of information, thereby making them more interested in doing business with you. Social media management and blog writing are two examples of content marketing.

Advertising, on the other hand, is an immediate investment to put your brand and message in front of your target audience. Programmatic advertising relies on instant auctions to place your message in front of users as they browse social media.

This placement is based on data that the platform has collected about the user. This increases the chances that the user will be genuinely interested in your product or service.

Digital marketing strategies often combine both approaches to maximize a company’s online presence.

The management tools for different platforms may seem simple at first glance, but managing advertising campaigns involves several technical skills. You have to choose the right message, identify the right keywords, track conversions, and constantly analyze the competition. Despite the deluge of online tutorials, learning how to manage an advertising campaign and create captivating visuals requires a tremendous amount of time and energy. The time and energy required to learn would undoubtedly be better invested elsewhere.

A social media advertising agency has already acquired this expertise and will be able to set up your campaigns quickly and efficiently. This will save you time and money. An agency like WebCie also has privileged access to the best practices on various platforms and will be able to advise you on the best avenues for your marketing strategy.

Social media are virtual spaces, and everyone has favorite places. To identify the right social media for your business, you need to look at the content that becomes popular on these platforms. For service businesses, like many of our clients, Facebook and LinkedIn are ideal. For mass-market products targeting young people, platforms like Instagram and TikTok are successful.

Absolument. Grâce au ciblage géographique et linguistique granulaire, une campagne bien gérée par un spécialiste Social Ads peut atteindre vos clients potentiels dans un secteur ou un quartier précis de Montréal, de Laval, sur la Rive-Nord ou la Rive-Sud. Notre agence publicités Facebook accompagne déjà de nombreuses PME locales avec des territoires limités dans la mise en place de campagnes efficaces qui augmentent leur visibilité tout en respectant leur budget.

Now that social media platforms such as Facebook, Instagram, and TikTok are part of our daily lives, we are often asked to advertise on social media. We are happy to do so, but we often warn our clients that advertising on Google searches and advertising on social media are completely different beasts.

Social media ads are useful for increasing your visibility, telling your brand story, and introducing yourself to your customers. However, social media users are rarely ready to take action and make a purchase.

The opposite is true for Google ads. We don’t search for a “lawyer in Montreal” or an “exterminator in Hochelaga” on Google unless we are shopping for their services. Google users are high intent and ready to take action. This placement is essential for many service businesses or those with high-end products.

Advertising on social media and search engines therefore has different strengths. A web marketing agency can help you determine the type of advertising you need.

The advertising budget depends on several factors, such as your industry, your competition, and your business objectives. An experienced social media advertising agency will start by analyzing the demand and average cost per click for your products and in your industry. It will then suggest a realistic goal that will generate enough clicks to drive conversions. The goal is always to maximize every dollar spent.

Small businesses can achieve interesting results with a budget of just a few dollars per day, although it is possible to invest hundreds of dollars per day. Budgets vary, but it is possible to run an effective campaign with specific and measurable goals.