Google Ads Agency in Montreal

The first results of a Google Ads campaign can appear within just a few days, as your online ads are displayed as soon as the campaign is activated. However, a Google Ads agency such as WebCie recommends analyzing at least one month of data before judging the actual performance of the campaign. This is the time needed to evaluate the click-through rate, cost per click, adjust negative keywords, and narrow down target audiences to optimize return on investment. After the first month, we can start making out a clear image of the web traffic, customer interest and of the key performance indicators, which in turns allows the agency to start maximizing return on investment.

Search Engine Optimization (SEO) includes a number of tactics and strategies which aim to increase organic traffic to your website in the long term with copywriting, technical and communicational optimizations of web pages and data markup. Google advertising is immediate and relies on instant bids to place your website directly in front of your customers’ eyes when they perform an online search.

To provide an analogy, SEO is like maintaining and beautifying your store to attract passers-by, while paid search is like buying advertising to attract customers. With a campaign managed by a Google Ads agency, you get instant visibility even in a competitive market. The ideal is often to combine both strategies to maximize your business’s online presence.

Google Ads may seem simple at first, but campaign management involves several technical parameters: keyword selection, conversion tracking, competition analysis… Even with the many online tutorials available online, learning to manage Google Ads campaigns requires a very large amount of time and energy… time and energy that would without a doubt be better spent elsewhere.

A Google Ads agency has already acquired this expertise and knows how to properly configure your campaigns. This hhelps you save time and money. A Google Partner certified agency like WebCie also has the tools to keep up with Google’s best practices and updates

Budget depends on several factors: your industry, competition for your keywords, and your business objectives. An experienced Google Adwords agency starts by analyzing demand and average cost per click for your products and in your industry. They will then propose a realistic goal that will generate enough clicks to drive conversions. The goal is always to maximize every dollar spent.

Small businesses can get interesting results with a budget of only a few dollars per day, even though it is possible to invest hundreds of dollars per day. Even if the budget varies from case to case, it is always possible to launch an efficient campaign with precise and measurable objectives.

Absolutely. With granular geographic and language targeting, a well-managed campaign can focus your ads on potential customers in a specific neighborhood in Montreal, Laval, the North Shore, or the South Shore. Our Google Ads agency already helps many local SMEs with limited territories set up effective campaigns that increase their visibility while staying within their budget.

Now that social media like Facebook, Instagram and TikTok take up large parts of our daily lives, clients often ask us to do social media advertising. We are happy to do it, but Search Engine Marketing and Social Media Advertising are completely different beasts. Social Ads are useful to increase your visibility, to tell your business’s story or to get your clientele to know you. However, social media users are often not ready to commit to a purchase.

The opposite is true on search engines: when users look up “lawyer in Montréal” or “pest control Hochelaga”, they are doing so because they are looking for their services. Google users are high intent and ready to purchase. The goal of this type of ad is to ensure that your customer choose you when they are most ready to commit to a purchase. Social Ads and Search Ads thus have two different purposes and have different strengths. A Google Ads agency can help you determine which ad type your product or offer needs.