The \u201cGreat Decoupling\u201d of Clicks and Impressions<\/strong><\/h2>\nSince last summer, major SEO sites such as Search Engine Roundtable<\/a> and BDM<\/a>, have observed that the number of impressions no longer correlates with the number of clicks. We\u2019re typically shown this image:<\/p>\n![\"\"](\"https:\/\/webcie.ca\/wp-content\/uploads\/2026\/08\/great-decoupling-lower-website-traffic.jpg\")
<\/p>\n
As a result, AI-powered search suggestions\u2014such as Google\u2019s Gemini\u2014are being blamed for reducing organic traffic to websites.<\/p>\n
For more than two decades, the web\u2019s model was based on a simple agreement: the user asked a question on Google, the search engine presented a list of blue links, and the user clicked on a web page to find the information they were looking for. This traditional process has been profoundly disrupted.<\/p>\n
With the widespread integration of generative AI directly into search engines\u2014such as Gemini or ChatGPT\u2014Google is no longer content to be merely a directory of links. It has become an answer engine. Put simply: Google scans your website and presents the information it finds there without even giving you a click in return.<\/p>\n
For the past year now, when a user enters a query, the AI synthesizes information from multiple sources and displays a complete, structured, and clear answer right at the top of the search results page. The user gets what they\u2019re looking for in a matter of seconds, without ever having to click on a link.<\/p>\n
Organic Traffic Collapse To Your Website is Potentially Caused by AI Overviews<\/em> from <\/strong>Gemini<\/em><\/h3>\nThe Pew Research Center<\/a> also published the results of its research on AI Overviews last July. The mere presence of Gemini\u2019s AI Overviews would cut the number of clicks\u2014which previously went to blue links\u2014in half. Furthermore, the potential clicks captured by Gemini do not subsequently result in clicks via AI Overview<\/em>. In fact, the presence of the AI Overview is said to cause a 10% increase in immediate session terminations.<\/p>\n![\"\"](\"https:\/\/webcie.ca\/wp-content\/uploads\/2026\/08\/recherche-pew-research-ma-2025-300x260.webp\")
<\/p>\n
<\/p>\n
Organic Traffic Collapse Is Disrupting Digital Marketing<\/strong><\/h3>\nThis paradigm shift is hitting traditional content strategies hard. Not so long ago, publishing blog posts that answered simple questions (definitions, short tutorials, quick FAQs) guaranteed a steady stream of traffic.<\/p>\n
Today, this so-called \u201cinformational\u201d traffic is rapidly dwindling.<\/p>\n
AI instantly answers these basic queries for you. Unqualified traffic\u2014which is still very relevant for boosting your company\u2019s brand awareness\u2014no longer needs to visit your website to get answers. Your site appears in search results, but users no longer click on it. Impressions remain high, but clicks are dropping.<\/p>\n
<\/p>\n
The \u201cGreat Decoupling\u201d… Really?<\/strong><\/h2>\nAt least that\u2019s the theory that\u2019s been circulating since last summer. Is it true?<\/p>\n
We conducted our own small investigation. When we look at our own data\u2014from small and medium-sized businesses in Quebec\u2014this \u201cgreat decoupling\u201d of links and impressions doesn\u2019t appear.<\/p>\n
In fact, here is the data from the last 16 months for three of our SEO clients.<\/p>\n
<\/p>\n
Google Search Console Data – Client 1<\/strong><\/h3>\nLast 16 months, as of August 24, 2026<\/strong><\/h4>\n![\"\"](\"https:\/\/webcie.ca\/wp-content\/uploads\/2026\/08\/Impressions-et-clics-client-1-webcie-agence-seo-1024x301.png\")
<\/p>\n
Google Search Console Data – Client 2 – August 24, 2026<\/strong><\/h3>\nLast 16 months, as of August 24, 2026<\/strong><\/h4>\n![\"\"](\"https:\/\/webcie.ca\/wp-content\/uploads\/2026\/08\/impressions-et-clics-client-2-webcie-agence-seo-1024x321.png\")
<\/p>\n
Google Search Console Data – Client 3 – August 24, 2026<\/strong><\/h3>\nLast 16 months, as of August 24, 2026<\/strong><\/h4>\n![\"\"](\"https:\/\/webcie.ca\/wp-content\/uploads\/2026\/08\/impressions-et-clics-client-3-webcie-agence-seo-1024x298.png\")
<\/p>\n
Our data does not point to a major decoupling.<\/p>\n
However, unlike SEO gurus, who manage websites with international reach and audiences in the millions, we optimize websites that target very specific and linguistically isolated audiences. Our clients primarily target the Quebec market, specifically the Greater Montreal area. This might explain why the \u201cgreat decoupling\u201d is much less pronounced for us.<\/p>\n
The clicks our clients receive are already high-intent<\/em>, and are therefore less susceptible to the ravages of Gemini\u2019s broad-match targeting.<\/p>\nHowever, the reality is that Google\u2019s changes in March 2025 did have a negative impact on traffic. Here are the same sites on Google Analytics.<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 1 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n![\"\"](\"https:\/\/webcie.ca\/wp-content\/uploads\/2026\/08\/google-analytics-client-1-2025.png\")
<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n![\"\"](\"https:\/\/webcie.ca\/wp-content\/uploads\/2026\/08\/google-analytics-client-1-2026.png\")
<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 2 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n![\"\"](\"https:\/\/webcie.ca\/wp-content\/uploads\/2026\/08\/google-analytics-client-2-2025.png\")
<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n![\"\"](\"https:\/\/webcie.ca\/wp-content\/uploads\/2026\/08\/google-analytics-client-1-2026.png.png\")
<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 3 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n![\"\"](\"https:\/\/webcie.ca\/wp-content\/uploads\/2026\/08\/google-analytics-client-3-2025.png\")
<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n![\"\"](\"https:\/\/webcie.ca\/wp-content\/uploads\/2026\/08\/google-analytics-client-3-2026.png\")
<\/p>\n
For all our clients, website traffic did indeed drop in 2025, a direct result of Google\u2019s changes in March 2025.<\/p>\n
However, traffic has since resumed its usual growth pattern. Google\u2019s changes did not cause a continuous decline in traffic, but rather a rapid drop that has since stabilized. The question that remains is whether it\u2019s possible to climb back up to the previous peak?<\/p>\n
<\/p>\n
So, is SEO Dead?<\/strong><\/h2>\nNo, not at all. However, assuming the current AI craze continues, there will be long-term changes we\u2019ll need to make to our approach. In our article on GEO<\/a>, we touched on these realities, but, in practical terms, here are the key takeaways to keep in mind moving forward.<\/p>\n
<\/p>\n
As a result, AI-powered search suggestions\u2014such as Google\u2019s Gemini\u2014are being blamed for reducing organic traffic to websites.<\/p>\n
For more than two decades, the web\u2019s model was based on a simple agreement: the user asked a question on Google, the search engine presented a list of blue links, and the user clicked on a web page to find the information they were looking for. This traditional process has been profoundly disrupted.<\/p>\n
With the widespread integration of generative AI directly into search engines\u2014such as Gemini or ChatGPT\u2014Google is no longer content to be merely a directory of links. It has become an answer engine. Put simply: Google scans your website and presents the information it finds there without even giving you a click in return.<\/p>\n
For the past year now, when a user enters a query, the AI synthesizes information from multiple sources and displays a complete, structured, and clear answer right at the top of the search results page. The user gets what they\u2019re looking for in a matter of seconds, without ever having to click on a link.<\/p>\n
Organic Traffic Collapse To Your Website is Potentially Caused by AI Overviews<\/em> from <\/strong>Gemini<\/em><\/h3>\nThe Pew Research Center<\/a> also published the results of its research on AI Overviews last July. The mere presence of Gemini\u2019s AI Overviews would cut the number of clicks\u2014which previously went to blue links\u2014in half. Furthermore, the potential clicks captured by Gemini do not subsequently result in clicks via AI Overview<\/em>. In fact, the presence of the AI Overview is said to cause a 10% increase in immediate session terminations.<\/p>\n<\/p>\n
<\/p>\n
Organic Traffic Collapse Is Disrupting Digital Marketing<\/strong><\/h3>\nThis paradigm shift is hitting traditional content strategies hard. Not so long ago, publishing blog posts that answered simple questions (definitions, short tutorials, quick FAQs) guaranteed a steady stream of traffic.<\/p>\n
Today, this so-called \u201cinformational\u201d traffic is rapidly dwindling.<\/p>\n
AI instantly answers these basic queries for you. Unqualified traffic\u2014which is still very relevant for boosting your company\u2019s brand awareness\u2014no longer needs to visit your website to get answers. Your site appears in search results, but users no longer click on it. Impressions remain high, but clicks are dropping.<\/p>\n
<\/p>\n
The \u201cGreat Decoupling\u201d… Really?<\/strong><\/h2>\nAt least that\u2019s the theory that\u2019s been circulating since last summer. Is it true?<\/p>\n
We conducted our own small investigation. When we look at our own data\u2014from small and medium-sized businesses in Quebec\u2014this \u201cgreat decoupling\u201d of links and impressions doesn\u2019t appear.<\/p>\n
In fact, here is the data from the last 16 months for three of our SEO clients.<\/p>\n
<\/p>\n
Google Search Console Data – Client 1<\/strong><\/h3>\nLast 16 months, as of August 24, 2026<\/strong><\/h4>\n<\/p>\n
Google Search Console Data – Client 2 – August 24, 2026<\/strong><\/h3>\nLast 16 months, as of August 24, 2026<\/strong><\/h4>\n<\/p>\n
Google Search Console Data – Client 3 – August 24, 2026<\/strong><\/h3>\nLast 16 months, as of August 24, 2026<\/strong><\/h4>\n<\/p>\n
Our data does not point to a major decoupling.<\/p>\n
However, unlike SEO gurus, who manage websites with international reach and audiences in the millions, we optimize websites that target very specific and linguistically isolated audiences. Our clients primarily target the Quebec market, specifically the Greater Montreal area. This might explain why the \u201cgreat decoupling\u201d is much less pronounced for us.<\/p>\n
The clicks our clients receive are already high-intent<\/em>, and are therefore less susceptible to the ravages of Gemini\u2019s broad-match targeting.<\/p>\nHowever, the reality is that Google\u2019s changes in March 2025 did have a negative impact on traffic. Here are the same sites on Google Analytics.<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 1 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 2 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 3 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n<\/p>\n
For all our clients, website traffic did indeed drop in 2025, a direct result of Google\u2019s changes in March 2025.<\/p>\n
However, traffic has since resumed its usual growth pattern. Google\u2019s changes did not cause a continuous decline in traffic, but rather a rapid drop that has since stabilized. The question that remains is whether it\u2019s possible to climb back up to the previous peak?<\/p>\n
<\/p>\n
So, is SEO Dead?<\/strong><\/h2>\nNo, not at all. However, assuming the current AI craze continues, there will be long-term changes we\u2019ll need to make to our approach. In our article on GEO<\/a>, we touched on these realities, but, in practical terms, here are the key takeaways to keep in mind moving forward.<\/p>\n
<\/p>\n
<\/p>\n
Organic Traffic Collapse Is Disrupting Digital Marketing<\/strong><\/h3>\nThis paradigm shift is hitting traditional content strategies hard. Not so long ago, publishing blog posts that answered simple questions (definitions, short tutorials, quick FAQs) guaranteed a steady stream of traffic.<\/p>\n
Today, this so-called \u201cinformational\u201d traffic is rapidly dwindling.<\/p>\n
AI instantly answers these basic queries for you. Unqualified traffic\u2014which is still very relevant for boosting your company\u2019s brand awareness\u2014no longer needs to visit your website to get answers. Your site appears in search results, but users no longer click on it. Impressions remain high, but clicks are dropping.<\/p>\n
<\/p>\n
The \u201cGreat Decoupling\u201d… Really?<\/strong><\/h2>\nAt least that\u2019s the theory that\u2019s been circulating since last summer. Is it true?<\/p>\n
We conducted our own small investigation. When we look at our own data\u2014from small and medium-sized businesses in Quebec\u2014this \u201cgreat decoupling\u201d of links and impressions doesn\u2019t appear.<\/p>\n
In fact, here is the data from the last 16 months for three of our SEO clients.<\/p>\n
<\/p>\n
Google Search Console Data – Client 1<\/strong><\/h3>\nLast 16 months, as of August 24, 2026<\/strong><\/h4>\n<\/p>\n
Google Search Console Data – Client 2 – August 24, 2026<\/strong><\/h3>\nLast 16 months, as of August 24, 2026<\/strong><\/h4>\n<\/p>\n
Google Search Console Data – Client 3 – August 24, 2026<\/strong><\/h3>\nLast 16 months, as of August 24, 2026<\/strong><\/h4>\n<\/p>\n
Our data does not point to a major decoupling.<\/p>\n
However, unlike SEO gurus, who manage websites with international reach and audiences in the millions, we optimize websites that target very specific and linguistically isolated audiences. Our clients primarily target the Quebec market, specifically the Greater Montreal area. This might explain why the \u201cgreat decoupling\u201d is much less pronounced for us.<\/p>\n
The clicks our clients receive are already high-intent<\/em>, and are therefore less susceptible to the ravages of Gemini\u2019s broad-match targeting.<\/p>\nHowever, the reality is that Google\u2019s changes in March 2025 did have a negative impact on traffic. Here are the same sites on Google Analytics.<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 1 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 2 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 3 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n<\/p>\n
For all our clients, website traffic did indeed drop in 2025, a direct result of Google\u2019s changes in March 2025.<\/p>\n
However, traffic has since resumed its usual growth pattern. Google\u2019s changes did not cause a continuous decline in traffic, but rather a rapid drop that has since stabilized. The question that remains is whether it\u2019s possible to climb back up to the previous peak?<\/p>\n
<\/p>\n
So, is SEO Dead?<\/strong><\/h2>\nNo, not at all. However, assuming the current AI craze continues, there will be long-term changes we\u2019ll need to make to our approach. In our article on GEO<\/a>, we touched on these realities, but, in practical terms, here are the key takeaways to keep in mind moving forward.<\/p>\n
At least that\u2019s the theory that\u2019s been circulating since last summer. Is it true?<\/p>\n
We conducted our own small investigation. When we look at our own data\u2014from small and medium-sized businesses in Quebec\u2014this \u201cgreat decoupling\u201d of links and impressions doesn\u2019t appear.<\/p>\n
In fact, here is the data from the last 16 months for three of our SEO clients.<\/p>\n
<\/p>\n
Google Search Console Data – Client 1<\/strong><\/h3>\nLast 16 months, as of August 24, 2026<\/strong><\/h4>\n<\/p>\n
Google Search Console Data – Client 2 – August 24, 2026<\/strong><\/h3>\nLast 16 months, as of August 24, 2026<\/strong><\/h4>\n<\/p>\n
Google Search Console Data – Client 3 – August 24, 2026<\/strong><\/h3>\nLast 16 months, as of August 24, 2026<\/strong><\/h4>\n<\/p>\n
Our data does not point to a major decoupling.<\/p>\n
However, unlike SEO gurus, who manage websites with international reach and audiences in the millions, we optimize websites that target very specific and linguistically isolated audiences. Our clients primarily target the Quebec market, specifically the Greater Montreal area. This might explain why the \u201cgreat decoupling\u201d is much less pronounced for us.<\/p>\n
The clicks our clients receive are already high-intent<\/em>, and are therefore less susceptible to the ravages of Gemini\u2019s broad-match targeting.<\/p>\nHowever, the reality is that Google\u2019s changes in March 2025 did have a negative impact on traffic. Here are the same sites on Google Analytics.<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 1 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 2 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 3 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n<\/p>\n
For all our clients, website traffic did indeed drop in 2025, a direct result of Google\u2019s changes in March 2025.<\/p>\n
However, traffic has since resumed its usual growth pattern. Google\u2019s changes did not cause a continuous decline in traffic, but rather a rapid drop that has since stabilized. The question that remains is whether it\u2019s possible to climb back up to the previous peak?<\/p>\n
<\/p>\n
So, is SEO Dead?<\/strong><\/h2>\nNo, not at all. However, assuming the current AI craze continues, there will be long-term changes we\u2019ll need to make to our approach. In our article on GEO<\/a>, we touched on these realities, but, in practical terms, here are the key takeaways to keep in mind moving forward.<\/p>\n
<\/p>\n
Google Search Console Data – Client 2 – August 24, 2026<\/strong><\/h3>\nLast 16 months, as of August 24, 2026<\/strong><\/h4>\n<\/p>\n
Google Search Console Data – Client 3 – August 24, 2026<\/strong><\/h3>\nLast 16 months, as of August 24, 2026<\/strong><\/h4>\n<\/p>\n
Our data does not point to a major decoupling.<\/p>\n
However, unlike SEO gurus, who manage websites with international reach and audiences in the millions, we optimize websites that target very specific and linguistically isolated audiences. Our clients primarily target the Quebec market, specifically the Greater Montreal area. This might explain why the \u201cgreat decoupling\u201d is much less pronounced for us.<\/p>\n
The clicks our clients receive are already high-intent<\/em>, and are therefore less susceptible to the ravages of Gemini\u2019s broad-match targeting.<\/p>\nHowever, the reality is that Google\u2019s changes in March 2025 did have a negative impact on traffic. Here are the same sites on Google Analytics.<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 1 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 2 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 3 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n<\/p>\n
For all our clients, website traffic did indeed drop in 2025, a direct result of Google\u2019s changes in March 2025.<\/p>\n
However, traffic has since resumed its usual growth pattern. Google\u2019s changes did not cause a continuous decline in traffic, but rather a rapid drop that has since stabilized. The question that remains is whether it\u2019s possible to climb back up to the previous peak?<\/p>\n
<\/p>\n
So, is SEO Dead?<\/strong><\/h2>\nNo, not at all. However, assuming the current AI craze continues, there will be long-term changes we\u2019ll need to make to our approach. In our article on GEO<\/a>, we touched on these realities, but, in practical terms, here are the key takeaways to keep in mind moving forward.<\/p>\n
<\/p>\n
Google Search Console Data – Client 3 – August 24, 2026<\/strong><\/h3>\nLast 16 months, as of August 24, 2026<\/strong><\/h4>\n<\/p>\n
Our data does not point to a major decoupling.<\/p>\n
However, unlike SEO gurus, who manage websites with international reach and audiences in the millions, we optimize websites that target very specific and linguistically isolated audiences. Our clients primarily target the Quebec market, specifically the Greater Montreal area. This might explain why the \u201cgreat decoupling\u201d is much less pronounced for us.<\/p>\n
The clicks our clients receive are already high-intent<\/em>, and are therefore less susceptible to the ravages of Gemini\u2019s broad-match targeting.<\/p>\nHowever, the reality is that Google\u2019s changes in March 2025 did have a negative impact on traffic. Here are the same sites on Google Analytics.<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 1 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 2 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n<\/p>\n
<\/p>\n
Total web traffic on Google Analytics – Client 3 – August 24, 2026<\/strong><\/h3>\n2025<\/strong><\/h4>\n<\/p>\n
2026 (through August 24, 2026)<\/strong><\/h4>\n<\/p>\n
For all our clients, website traffic did indeed drop in 2025, a direct result of Google\u2019s changes in March 2025.<\/p>\n
However, traffic has since resumed its usual growth pattern. Google\u2019s changes did not cause a continuous decline in traffic, but rather a rapid drop that has since stabilized. The question that remains is whether it\u2019s possible to climb back up to the previous peak?<\/p>\n
<\/p>\n
So, is SEO Dead?<\/strong><\/h2>\nNo, not at all. However, assuming the current AI craze continues, there will be long-term changes we\u2019ll need to make to our approach. In our article on GEO<\/a>, we touched on these realities, but, in practical terms, here are the key takeaways to keep in mind moving forward.<\/p>\n
<\/p>\n
Our data does not point to a major decoupling.<\/p>\n
However, unlike SEO gurus, who manage websites with international reach and audiences in the millions, we optimize websites that target very specific and linguistically isolated audiences. Our clients primarily target the Quebec market, specifically the Greater Montreal area. This might explain why the \u201cgreat decoupling\u201d is much less pronounced for us.<\/p>\n
The clicks our clients receive are already high-intent<\/em>, and are therefore less susceptible to the ravages of Gemini\u2019s broad-match targeting.<\/p>\n However, the reality is that Google\u2019s changes in March 2025 did have a negative impact on traffic. Here are the same sites on Google Analytics.<\/p>\n <\/p>\n <\/p>\n <\/p>\n For all our clients, website traffic did indeed drop in 2025, a direct result of Google\u2019s changes in March 2025.<\/p>\n However, traffic has since resumed its usual growth pattern. Google\u2019s changes did not cause a continuous decline in traffic, but rather a rapid drop that has since stabilized. The question that remains is whether it\u2019s possible to climb back up to the previous peak?<\/p>\n <\/p>\n No, not at all. However, assuming the current AI craze continues, there will be long-term changes we\u2019ll need to make to our approach. In our article on GEO<\/a>, we touched on these realities, but, in practical terms, here are the key takeaways to keep in mind moving forward.<\/p>\nTotal web traffic on Google Analytics – Client 1 – August 24, 2026<\/strong><\/h3>\n
2025<\/strong><\/h4>\n
<\/p>\n2026 (through August 24, 2026)<\/strong><\/h4>\n
<\/p>\nTotal web traffic on Google Analytics – Client 2 – August 24, 2026<\/strong><\/h3>\n
2025<\/strong><\/h4>\n
<\/p>\n2026 (through August 24, 2026)<\/strong><\/h4>\n
<\/p>\nTotal web traffic on Google Analytics – Client 3 – August 24, 2026<\/strong><\/h3>\n
2025<\/strong><\/h4>\n
<\/p>\n2026 (through August 24, 2026)<\/strong><\/h4>\n
<\/p>\nSo, is SEO Dead?<\/strong><\/h2>\n