{"id":26149,"date":"2020-06-02T12:31:43","date_gmt":"2020-06-02T16:31:43","guid":{"rendered":"https:\/\/webcie.ca\/?p=26149"},"modified":"2020-06-30T14:53:58","modified_gmt":"2020-06-30T18:53:58","slug":"winning-strategies-to-create-backlinks","status":"publish","type":"post","link":"https:\/\/webcie.ca\/en\/2020\/06\/02\/winning-strategies-to-create-backlinks\/","title":{"rendered":"5 winning strategies to create more quality backlinks"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<p>Creating\u00a0quality\u00a0backlinks\u00a0to your site or \u201c<a href=\"https:\/\/ahrefs.com\/blog\/fast-link-building\/\">link building<\/a>\u201d\u00a0is an essential part of SEO to improve your\u00a0site position on search engines like Google.\u00a0The creation of links\u00a0from external sites\u00a0to\u00a0yours\u00a0is a task all in of itself in any good long-term\u00a0SEO strategy.\u00a0For Google,\u00a0the\u00a0links that point to your site are one of the main criteria it uses to estimate your site\u2019s relevance to a query and the competition for that query.<\/p>\n<p>To a certain extent, if your website has many links pointing to it from a quality group of diverse sites across the web, this can signal that your site has a \u201cgood reputation,\u201d that your site is trustworthy.<\/p>\n<p>This reputation is commonly referred to as authority. The authority of a website is influenced by one factor: the makeup of external links that point to the website. The more Google has confidence in your backlinks profile and its content, the more likely it will be highlighting it in its search results by giving it a favourable position.<\/p>\n<p>Backlinks and actively building links are therefore a fundamental element of SEO. Specifically, this is the part of SEO that has led to the off-page SEO industry. The better backlinks you have, the higher the chances your site will be well-positioned in Google results.<\/p>\n<p>&nbsp;<\/p>\n<p>Logically, it stands to reason that at one point one has to ask:<\/p>\n<blockquote><p><em>Does your website\u00a0have a\u00a0good reputation with Google? Is the backlink profile pointing to your site such that Google sees your site as an authoritative source of information?<\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Whatever the answer, the goal of this article is to help understand how to go about getting your site quality\u00a0backlinks?\u00a0What are the best practices and mistakes to avoid making the most out of the time you spend on this SEO opportunity?<\/p>\n<p>&nbsp;<\/p>\n<p>In this article, we\u00a0will answer\u00a0the following questions:<\/p>\n<ul>\n<li>What is a backlink\u00a0that is of good quality?<\/li>\n<li>Which backlinking strategies work best?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>What is a quality\u00a0backlink?<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_raw_html css=&#8221;.vc_custom_1590176829695{padding-bottom: 240px !important;}&#8221;]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[\/vc_raw_html][\/vc_column][vc_column][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_column_text]<\/p>\n<p>First off,\u00a0we\u2019ve built a <a href=\"https:\/\/webcie.ca\/glossaire-web-marketing\/\">glossary\u00a0of web marketing\u00a0terms<\/a> if you need further understanding of what a backlink or any other related term is. To\u00a0estimate the popularity and notoriety of a site, Google analyzes <em>the number<\/em> and <em>the quality<\/em> of the links which point to a site.\u00a0The quality of the inbound links depends on several criteria,\u00a0including but not limited to:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>The relevancy of the links:\u00a0<\/strong>a link from one domain and\/or URL that logically makes sense to be linked to your site constitutes relevancy of a link<strong>.<\/strong><\/li>\n<li><strong>Good domain authority:<\/strong> links from sites labeled with a high <strong><a href=\"https:\/\/moz.com\/learn\/seo\/domain-authority\">domain authority<\/a><\/strong> or DA (a term popularized by<strong> <a href=\"https:\/\/moz.com\/\">Moz<\/a>)<\/strong> are links that can be said to be of high authoritativeness and so desirable to add to a website&#8217;s backlink profile.<\/li>\n<li><strong>Diversified link profile:\u00a0<\/strong>this describes having links from a multitude of websites from across the Internet<strong>, for example, <\/strong>coming from different sources such as blogs, directories, press releases, and the like.<\/li>\n<li><strong>Link uses a good semantic anchor:<\/strong> the text used in the link that points to your site is varied between brand-related terms, specific subject-related terms, and general or not specified terms.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_column_text]<\/p>\n<p>The makeup of a good backlink profile following the above criteria seems then to be a rather simple equation:<\/p>\n<p style=\"text-align: center;\">Backlink = relevance + domain authority + diversified links<\/p>\n<p>&nbsp;<\/p>\n<p>However, it turns out that building a backlink profile or even a link is more complicated than first meets the eye.<\/p>\n<p>&nbsp;<\/p>\n<p>With that being said, let\u2019s move on to discuss what we think are some of the five (5) most effective strategies for link building. Make note, there are many more strategies possible, but we have limited ourselves to 5 backlink strategies that we at our agency particularly like.<\/p>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_raw_html css=&#8221;.vc_custom_1590176849665{padding-bottom: 240px !important;}&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_custom_heading text=&#8221;5 good practices to have in place to properly curate backlinks that work&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_column_text] Here are 5 good practices that can be implemented easily and that will with time bring your websites visibility much better results in the search engine ranking pages:<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_custom_heading text=&#8221;1. Infographics are widely considered to be excellent sources for a great backlink &#8221; font_container=&#8221;tag:h3|text_align:left&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_column_text] Why does Google\u00a0consider\u00a0infographics to be quality\u00a0links?\u00a0<strong>The infographics are currently one of the most effective ways\u00a0to encourage sharing\u00a0on the Internet\u00a0due to their structured nature and so have naturally higher chances of being shared. Infographics make for great natural\u00a0backlinks.<\/strong>\u00a0They have become extremely popular with a large audience on the web.<\/p>\n<p>&nbsp;<\/p>\n<p>They offer a visual diagram that combines colours, tables, graphics, and icons more often readable than a long explanatory paragraph. <strong>Infographics change complex data into a visual representation that is pleasant and attractive to read.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>That said, before you\u00a0publish\u00a0your infographic, it is important that you spend\u00a0some\u00a0time researching\u00a0the\u00a0<strong><a href=\"https:\/\/blog.hubspot.com\/marketing\/content-marketing-plan\">content strategy<\/a> <\/strong>behind your infographic. A poorly made infographic generates little traffic and certainly few to no shares.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>To help you get an\u00a0important\u00a0backlink\u00a0for your website, don\u2019t underestimate the copy or text. It should include one or more words you want to target.\u00a0This will help make<\/strong>\u00a0your infographic\u00a0a\u00a0great\u00a0source for\u00a0people to want to link to.\u00a0Doing all of this will increase the chances of using an infographic to help influence and ultimately better rank\u00a0your site with Google.<strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_custom_heading text=&#8221;2. Create contextual links&#8221; font_container=&#8221;tag:h3|text_align:left&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_column_text] Have you noticed that some articles have additional resources, recommended in the text, or in a \u201cLearn more\u201d section?<\/p>\n<p>&nbsp;<\/p>\n<p>These links embedded in the text of an article are called contextual links.\u00a0Search engines\u00a0often perceive\u00a0contextual links\u00a0in close relation to the content and especially with the dominant keywords of the page.<\/p>\n<p>&nbsp;<\/p>\n<p>Internal contextual links use one-page text links to target pages on the same site that provide additional information on the keyword or key phrase named in the contextual link.\u00a0Ultimately, being featured in the \u201cLearn More\u201d section is extremely valuable to your SEO performance.<\/p>\n<p>&nbsp;<\/p>\n<p>Many SEO specialists use\u00a0<strong><a href=\"https:\/\/kaiserthesage.com\/contextual-link-building\/#:~:text=A%20contextual%20link%20is%20a,to%20your%20blog\/content).\" target=\"_blank\" rel=\"noopener noreferrer\">contextual links<\/a><\/strong>\u00a0to increase PageRank (PR) and the positioning of\u00a0their site\u00a0in search engines.\u00a0You can find\u00a0contextual links\u00a0by looking for articles that are related to the content you are promoting and that already have a \u201cLearn More\u201d section.<\/p>\n<p>&nbsp;<\/p>\n<p>As long as a contextual link serves only to promote a site, even paid, contextual link may generate\u00a0some positive SEO.\u00a0The\u00a0webmaster\u00a0that places contextual links must, however, take care that the links do not target sites on the blacklist of engines or that it\u00a0does\u00a0not\u00a0join\u00a0a\u00a0system of link farms.<\/p>\n<p>&nbsp;<\/p>\n<p>Our next backlink strategy&#8230;<\/p>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_custom_heading text=&#8221;3. Publish \u201cSkyscraper\u201d or long, in-depth, well research and thorough content&#8221; font_container=&#8221;tag:h3|text_align:left&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_column_text] <strong>Brian Dean\u00a0of Backlinko\u00a0is cited as inventing\u00a0the\u00a0skyscraper\u00a0method\u00a0stating:\u00a0\u00a0<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em>What you do with the Skyscraper method is to find the highest \u201cskyscraper\u201d in your space &#8230; and climb 20 stories to the top.\u00a0<\/em><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>Writing Skyscraper content is therefore built around a few key criteria, namely<\/p>\n<ul>\n<li>Content that is longer, more researched, better understood by the author, more detailed, and more relevant vis-\u00e0-vis a phrase, keyword, or idea.<\/li>\n<li>Create\u00a0outbound links\u00a0of high quality to a\u00a0good number of authority sites.<\/li>\n<li>Measure the ratio of the number of visits to the article compared to the number of impressions.\u00a0In other words, the\u00a0click-through rate on your\u00a0SEO\u00a0content.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Now let\u2019s see the three separate steps\u00a0that make a perfect on-page Skyscraper page.<\/p>\n<p>First,\u00a0<strong>perform\u00a0web\u00a0searches based on\u00a0the\u00a0keyword that you want to optimize for.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>When looking at the results for your industry that appear on the first page, you should dig into and analyze the\u00a0backlinks\u00a0of your competitors.\u00a0If you want to maximize your time, it is recommended to use SEO tools that bring together the research work into one hub.<\/p>\n<p>&nbsp;<\/p>\n<p>Although tools facilitate the task, the judgment of an SEO expert will be required to sift through the discovered links found by the tool.\u00a0However, we can conclude that the content of the first three results on the first page is often well structured on the technical side of SEO and we can draw inspiration from it.<\/p>\n<p>&nbsp;<\/p>\n<p>This is the first step.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Then, keep in mind Brian Dean\u2019s quote above the content produced must be greater than the power 10 of what already exists on the canvas. He recommends improving these four aspects:\u00a0<\/strong><\/p>\n<ul>\n<li><strong>Length:\u00a0<\/strong>If\u00a0an\u00a0article contains 25 tips,\u00a0make one\u00a0with\u00a030 tips;<\/li>\n<li><strong>Up to date:\u00a0<\/strong>Check if the article\u00a0you are viewing\u00a0does not contain outdated information.\u00a0Otherwise, do your research to find recent content.\u00a0Update your page with images, screenshots, information, etc.,\u00a0that is all recent;<\/li>\n<li><strong>Visual:\u00a0<\/strong>An article\u00a0is not just words, add images, screenshots an infographic and take care of\u00a0the aesthetics of the presentation;<\/li>\n<li><strong>Thoroughness: <\/strong>Add relevant details to your text\u00a0that can be used by the reader instead\u00a0of making an enumerative article.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Finally,\u00a0<strong>contact authority sites by e-mail\u00a0<\/strong>to promote your\u00a0\u201cSkyscraper\u201d\u00a0content.\u00a0It is at this stage that you must demonstrate the seriousness of your approach while demonstrating the quality of your work.\u00a0It is not a question of\u00a0\u201cspamming\u201d their site (one already exists quite like it on the web), but strongly promoting the importance of a well-written and researched piece of information others can use to add value to their own.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em>What are the best SEO methods in 2020?<\/em><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>Two major trends have emerged in the SEO industry as elements to be considered in SEO\u2019s toolbox in 2020. Those being voice search and promotional video.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Voice Search<\/strong><\/p>\n<p><strong>Why not adapt your content by tailoring it to voice search to increase the opportunity of your content being found?\u00a0<\/strong>Voice search is increasingly considered in SEO best practices to be an element that done right will help a site rank\u00a0at the top of Google results.\u00a0The popular SEO tools\u00a0SEMrush\u00a0now shows\u00a0this in these revealing statistics.\u00a0<em>70% of the answers obtained by\u00a0<\/em><strong><a href=\"https:\/\/www.semrush.com\/blog\/voice-search-study\/\"><em>voice search<\/em><\/a><\/strong><em><strong>\u00a0<\/strong>occupy a SERP functionality, and 60% of them return a\u00a0Featured\u00a0Snippet.<\/em><\/p>\n<div style=\"width: 100%; height: 0; padding-bottom: 100%; position: relative;\"><iframe loading=\"lazy\" class=\"giphy-embed\" style=\"position: absolute;\" src=\"https:\/\/giphy.com\/embed\/Vf8IraaM3ujBv70Lrj\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p><a href=\"https:\/\/giphy.com\/gifs\/tigohonduras-Vf8IraaM3ujBv70Lrj\">via GIPHY<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Video Search<\/strong><\/p>\n<p>The second point is to focus on is the concept of \u201cbest content.\u201d Brian Dean discusses it in his process of creating backlinks. Video represents an excellent opportunity for backlinks. <strong>Just think of recycling the content of your most popular blog post to make it a YouTube video link in interactive form.\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>These two points demonstrate that <\/strong>the integration of the video like voice search is now the main staple to consider in current SEO practice in 2020.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_custom_heading text=&#8221;4. The building of broken links \u2013 Rebuild or be destroyed!&#8221;\u00a0font_container=&#8221;tag:h3|text_align:left&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_column_text]<\/p>\n<p>The strategy of<strong>\u00a0<a href=\"https:\/\/searchengineland.com\/broken-link-building-made-easy-269137\">broken links\u00a0<\/a><\/strong>is a tactic that consists of finding broken links, that is to say, dead links, on the web. It can be frustrating for Internet users to find a \u201cPage not found\u201d or a 404 error. The goal here is to help them, thus helping yourself.<\/p>\n<p>&nbsp;<\/p>\n<p>Not only can the webmaster or site owner lose credibility, valued traffic, or business, but it can also affect the SEO health of a website.\u00a0<strong>In addition to\u00a0providing him with some help by notifying him\/her\u00a0of the broken link, this action can also be a good opportunity to propose an exchange with them linking to your site.\u00a0\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>For example, you\u00a0can find external links\u00a0are blog posts from a known site that you like.\u00a0If you find a broken link to another blog post, you can write to the webmaster.\u00a0Suggest that he replace the dead link with one of your relevant articles related to the subject.<\/p>\n<p>&nbsp;<\/p>\n<p>So, if he accepts,\u00a0you\u00a0will have won\u00a0a new\u00a0backlink.\u00a0It is a good opportunity technique both in terms of making\u00a0it easier for site owners and reducing bad user experiences.\u00a0Consider including the broken link strategy\u00a0when it comes time to make your<strong>\u00a0<a href=\"https:\/\/moz.com\/learn\/seo\/off-site-seo\">off-page optimization (SEO)<\/a><\/strong>\u00a0strategy.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_custom_heading text=&#8221;5. Quality\u00a0link building\u00a0can take genuine\u00a0ingenuity&#8221; font_container=&#8221;tag:h3|text_align:left&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_column_text]<\/p>\n<p>As you can see, there are several strategies for creating links online.<\/p>\n<p>Many people still, however, underestimate\u00a0the power of working towards increasing their visibility on search\u00a0engine\u00a0results\u00a0page\u00a0(SERP). Worse, they don\u2019t clearly see the value of their company\u2019s bottom line.<\/p>\n<p>&nbsp;<\/p>\n<p>Knowing well in advance exactly what keyword you are trying to rank for can help you uncover a treasure trove of information. Once you know what you want to rank for, a search on Google can reveal the wealth of content-related and surrounding your query. With the results from the SERP, you can manipulate the results with some help from browser extensions to highlight metrics, you want to analyze.<\/p>\n<p>&nbsp;<\/p>\n<p>Take for example the industry\u00a0sector\u00a0of tourism and\u00a0adventure travel.<\/p>\n<div style=\"width: 100%; height: 0; padding-bottom: 48%; position: relative;\"><iframe loading=\"lazy\" class=\"giphy-embed\" style=\"position: absolute;\" src=\"https:\/\/giphy.com\/embed\/l0Iyea6JiczmPKUKY\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p><a href=\"https:\/\/giphy.com\/gifs\/l0Iyea6JiczmPKUKY\">via GIPHY<\/a><\/p>\n<p>Many people are unaware of different\u00a0Boolean\u00a0operators\u00a0they could use for their query:<\/p>\n<p>inurl: submission-guidelines +\u00a0adventure trips,<\/p>\n<p>inurl: write for us +\u00a0the preparation steps<\/p>\n<p>preparation\u00a0+\u00a0guest post\u00a0+\u00a0travel<\/p>\n<p>choose\u00a0+\u00a0backpack<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_column_text] SEO\u2019s today have to consider strategic planning to ensure they increase the number of links\u00a0based on industry. Several tools\u00a0or extensions can be added to your browser to sort the results of your findings in SERP.\u00a0Mastery of these tools can help one spot opportunities\u00a0specific to your industry to, for example, write a blog for a site that accepts external collaborators.<\/p>\n<p>&nbsp;<\/p>\n<p>This is not easy, but the more your state of mind is oriented towards the relevance\u00a0of links instead of abundance, the more your <strong><a href=\"https:\/\/cognitiveseo.com\/blog\/15516\/measure-seo-efforts\/\">SEO effort<\/a>\u00a0<\/strong>will be recognized\u00a0by Google.<\/p>\n<p>&nbsp;<\/p>\n<p>Bonus Tip! Never forget to\u00a0geotag\u00a0your content based on where you offer your products or services.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_custom_heading text=&#8221;Techniques and a discerning eye for detail&#8221; font_container=&#8221;tag:h3|text_align:left&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221;][vc_column_text] As we have just seen,\u00a0strategies to create\u00a0quality\u00a0backlinks\u00a0take time and energy.\u00a0By properly using tools available coupled with good judgment, you will be able to offer your potential readers quality content that will be more likely something they\u2019d link to. About us: WebCie is a\u00a0Montreal-based <strong><a href=\"https:\/\/webcie.ca\/en\/\">digital marketing agency<\/a><\/strong>that loves working with local businesses to help them in their SEO and backlinks creation endeavours.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column][vc_column_text] Creating\u00a0quality\u00a0backlinks\u00a0to your site or \u201clink building\u201d\u00a0is an essential part of SEO to improve your\u00a0site position on search engines like Google.\u00a0The creation of links\u00a0from external sites\u00a0to\u00a0yours\u00a0is a task all in of itself in any good long-term\u00a0SEO strategy.\u00a0For Google,\u00a0the\u00a0links that&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[297,292],"tags":[389,388,432],"class_list":["post-26149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-off-page","category-organic-search-seo","tag-backlinks-en","tag-link-building","tag-seo-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 winning strategies to create more quality backlinks by WebCie<\/title>\n<meta name=\"description\" content=\"Find out how to create quality backlinks by diversifying your strategy. 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