{"id":25547,"date":"2020-01-21T09:55:13","date_gmt":"2020-01-21T14:55:13","guid":{"rendered":"https:\/\/webcie.ca\/?p=25547"},"modified":"2020-01-21T16:36:55","modified_gmt":"2020-01-21T21:36:55","slug":"using-facebook-ads-to-generate-leads-likes-sales-%e2%80%8e","status":"publish","type":"post","link":"https:\/\/webcie.ca\/en\/2020\/01\/21\/using-facebook-ads-to-generate-leads-likes-sales-%e2%80%8e\/","title":{"rendered":"Using Facebook Ads to Generate Leads, Likes & Sales"},"content":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=””][vc_column][vc_separator type=”transparent” border_style=””][vc_column_text]We all know that Facebook can be used to generate a lot of talk, gossip, likes and shares. However, if you are a business owner, have you realized that you can use Facebook Ads to generate leads, likes & sales for your products or services? There are several types of Facebook ads. This article will briefly describe:[\/vc_column_text][vc_separator type=”transparent” border_style=””][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=””][vc_column][vc_separator type=”transparent” border_style=””]

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  1. each type of Facebook ad and how your company can take advantage of them for your business growth,<\/span><\/li>\n
  2. following our description of each Facebook ad type, we\u2019ll discuss Facebook ad costs.<\/span><\/li>\n
  3. finally, the article will describe how brands can use the help of a professional\u00a0<\/span>social media management company<\/span><\/a>\u00a0to get started with Facebook advertising.<\/span><\/li>\n<\/ol>\n

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    Types of Facebook ads<\/h2>\n

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    There are several different ad types available for use in the current Facebook platform, Browse the list below to see it all. Each image is accompanied by a short descriptive text. For videos, just click the Play button. Feel free to leave your comment below![\/vc_column_text][vc_separator type=”transparent” border_style=””][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=””][vc_column][vc_separator type=”transparent” border_style=””][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=””][vc_column][vc_column_text]<\/p>\n

    Image Ads<\/strong><\/h3>\n

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    As the name suggests, the Image Ad is likely a picture or image of some sort that may be boosted with a few clicks on Facebook to increase awareness, clicks, likes or ultimate sales. .<\/p>\n

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    Slideshow Ads<\/strong><\/h3>\n

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    Slideshow ads allow marketers to combine video, text and still images in a low-bandwidth bundle that can be viewed. Images can be chosen from stock images to create a professional appearance for advertisers who lack their own professional images.<\/p>\n

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    Stories Ads<\/strong><\/h3>\n

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    Stories ads are ads optimized for vertical screens on a phone. Thus, users are not required to rotate the screen in order to see the ad fully. According to a recent article<\/a>, 72% of millennials will not rotate their phone to view a widescreen video.<\/p>\n

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    Video Poll Ads<\/strong><\/h3>\n

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    Video polls ads are limited to mobile users. These ads allow a user or viewer of the ad to provide data or feedback (in the form of a poll or survey) back to the advertiser.<\/p>\n

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    Although a new type of ad for Facebook, early signs indicate that these types of ads are more effective than regular video ads (in terms of response rates).<\/p>\n

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    Video Ads<\/strong><\/h3>\n

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    Video ads are different from Image Ads because of where they might show up for a user. They could run in the news feed or show up in stories. Alternatively, video ads could be placed in larger videos as part of the advertising content for that video.<\/p>\n

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    It is worthwhile noting that video ads need not contain video footage. They can contain GIF animations or other types of animations to relay an advertiser\u2019s objectives.<\/p>\n

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    Instant Experience<\/strong><\/h3>\n

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    Previously known as Canvas, these are full-screen mobile only ads that load 15 times faster than other types of ads (and again … full-screen mobile only). These ads open after a user clicks on your link using a mobile device.<\/p>\n

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    Once people jump into the experience, they can watch videos, view images or complete forms. You can also link them to up to two additional (yet different) experiences to bolster user engagement.<\/p>\n

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    Carousel Ads<\/strong><\/h3>\n

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    Carousel ads use a series of images and\/or videos to highlight a brand\u2019s product or service. Up to 10 images or videos may be used for each individual carousel ad.<\/p>\n

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    Collection Ads<\/strong><\/h3>\n

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    These are paid ads that are only offered on mobile devices. The ads allow advertisers to add up to five different products that can be purchased with a click within the Facebook platform. User, as a result, do not have to leave Facebook to make purchases.<\/p>\n

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    Messenger Ads<\/strong><\/h3>\n

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    Messenger ads are those that will exclusively show up as part of a user\u2019s messenger app feed. Around 1.3\u00a0billion people use messenger. Advertisers can also include a call-to-action button within the ad.<\/p>\n

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    Lead Ads<\/strong><\/h3>\n

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    These types of ads are only available for mobile users. Their purpose is to collect contact information in a quick and easy way so that users can avoid excessive typing or wasting lots of time. These ads are great ways to provide traffic for your sales funnel.<\/p>\n

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    Stories Augmented Reality Ads <\/strong><\/h3>\n

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    Augmented reality ads use filters and animation (like those found in Snapchat) to get users interacting more.<\/p>\n

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