Using Facebook Ads to Generate Leads, Likes & Sales

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Using Facebook Ads to Generate Leads, Likes & Sales

We all know that Facebook can be used to generate a lot of talk, gossip, likes and shares. However, if you are a business owner, have you realized that you can use Facebook Ads to generate leads, likes & sales for your products or services? There are several types of Facebook ads. This article will briefly describe:

  1. each type of Facebook ad and how your company can take advantage of them for your business growth,
  2. following our description of each Facebook ad type, we’ll discuss Facebook ad costs.
  3. finally, the article will describe how brands can use the help of a professional social media management company to get started with Facebook advertising.

Types of Facebook ads


There are several different ad types available for use in the current Facebook platform, Browse the list below to see it all. Each image is accompanied by a short descriptive text. For videos, just click the Play button. Feel free to leave your comment below!

Image Ads


As the name suggests, the Image Ad is likely a picture or image of some sort that may be boosted with a few clicks on Facebook to increase awareness, clicks, likes or ultimate sales. .

Facebook Ads, image

Slideshow Ads


Slideshow ads allow marketers to combine video, text and still images in a low-bandwidth bundle that can be viewed. Images can be chosen from stock images to create a professional appearance for advertisers who lack their own professional images.

Facebook Ads, Slideshow

Stories Ads


Stories ads are ads optimized for vertical screens on a phone. Thus, users are not required to rotate the screen in order to see the ad fully. According to a recent article, 72% of millennials will not rotate their phone to view a widescreen video.

Facebook Ads, Stories

Video Poll Ads


Video polls ads are limited to mobile users. These ads allow a user or viewer of the ad to provide data or feedback (in the form of a poll or survey) back to the advertiser.


Although a new type of ad for Facebook, early signs indicate that these types of ads are more effective than regular video ads (in terms of response rates).

Facebook Ads, video poll

Video Ads


Video ads are different from Image Ads because of where they might show up for a user. They could run in the news feed or show up in stories. Alternatively, video ads could be placed in larger videos as part of the advertising content for that video.


It is worthwhile noting that video ads need not contain video footage. They can contain GIF animations or other types of animations to relay an advertiser’s objectives.

Facebook Ads, video

Instant Experience


Previously known as Canvas, these are full-screen mobile only ads that load 15 times faster than other types of ads (and again … full-screen mobile only). These ads open after a user clicks on your link using a mobile device.


Once people jump into the experience, they can watch videos, view images or complete forms. You can also link them to up to two additional (yet different) experiences to bolster user engagement.

Facebook ads, Instant Experience

Carousel Ads


Carousel ads use a series of images and/or videos to highlight a brand’s product or service. Up to 10 images or videos may be used for each individual carousel ad.

Facebook Ads, carousel

Collection Ads


These are paid ads that are only offered on mobile devices. The ads allow advertisers to add up to five different products that can be purchased with a click within the Facebook platform. User, as a result, do not have to leave Facebook to make purchases.

Facebook Ads, collection

Messenger Ads


Messenger ads are those that will exclusively show up as part of a user’s messenger app feed. Around 1.3 billion people use messenger. Advertisers can also include a call-to-action button within the ad.

Facebook Ads, Messenger

Lead Ads


These types of ads are only available for mobile users. Their purpose is to collect contact information in a quick and easy way so that users can avoid excessive typing or wasting lots of time. These ads are great ways to provide traffic for your sales funnel.

Facebook Ads, Leads
Facebook Ads, lead form

Stories Augmented Reality Ads


Augmented reality ads use filters and animation (like those found in Snapchat) to get users interacting more.

Playable Ads


Playable ads allow an advertiser to create a gaming experience that lets users interact with the brand.

How much do Facebook ads cost?


How much do Facebook ads cost? Depending on the goal and the type of ad selected, ads can vary in price.


Pay per click – In this format an advertiser can expect to pay for an ad each time a link is clicked by a user or pay per click (PPC). The average cost per click (CPC) for a Facebook ad in a pay per click format is ≈ $0.27 per click.


Cost per impression – Alternatively, the cost per impression format or cost per 1000 impressions (CPM) is commonplace on Facebook. An advertiser’s marketing goal will be key to determining which method will be used. Advertisers can run a CPM ad for around $5-10 for each 1,000 impressions.


For those that wish to convert users, a PPC method might be best. For those that would like exposure and care less about converting traffic, a CPM approach might work best. It all depends on your specific goals and needs.

What is a Facebook ad agency?


A Facebook ad agency specializes in creating, tracking, and optimizing ads professionally on behalf of their clients. This work is commonly done on various social media platforms like Facebook, Instagram, Pinterest & more.


Any agency that touts themselves as professional should at a minimum show that they possess or are in the process of earning one or many of the Blueprint Certifications given by Facebook.

What is social media manager?


A social media manager (SMM) helps build, schedule and coordinate the social media ad campaigns into a cohesive part of a social media calendar & strategy for an advertiser.


In addition to representing a brand across platforms (e.g., Facebook, Instagram, and Twitter), SMM’s may respond to comments, generate campaigns, and/or create content for the brand. Key among an SMM’s task is to:

  1. establish a goal (often formalized in the form of a marketing plan)
  2. and then establish a content schedule

As always, we hope your small business finds some value in this article and should ever there be any desire to see how WebCie can help you promote yourself using social media, fell free to reach us via any of our social channels.